Many lessons can be learned from this story, more than we have room to illustrate, but we will try
    and point out the essential ones.  The most obvious moral is diversification, which is covered in our
    penny stock allocation section.  Penny stock allocation is two fold; emphasis must be placed on
    allocating a very small amount of ones overall investment portfolio in stocks under a buck just as we
    should with all high risk investments, and upon expanding and broadening the scope of that particular
    segment.  By not putting all of your eggs in one basket, you can virtually eliminate the most devastating
    aspect of the above demonstration, losing all of your cash.  The types of penny stocks we trade have
    several risk management tools already built in that pertain mostly to the idea that you can at least not
    lose more than you are willing to risk.  Short selling and trading on margin are practices which both
    open the door to an investor risking an infinitely larger amount of capital then they use for the
    investment.  Trading penny stocks in this manner is next to impossible, and chances are you will not
    obtain any support from your broker in the form of loaning capital to trade unlisted stocks on margin.  
    Where you can find support from your broker is with stop loss and limit orders, or a set price that will
    trigger a buy or sell order.  As we discuss in our Stop Loss and Limit order section, most brokers
    require a five to ten cent minimum spread between the current bid, and your stop loss order.  This is fine
    for stocks over a quarter, but we will need to try our very best at having steadfast conditions for our lower
    priced stocks.  By diversifying between many different price levels, we can minimize risk by only having a
    few stocks in the portfolio that we can not automatically guarantee a minimum loss for.
           To get an idea as to just how risky buying a Penny Stock could be,
    let's look at a worst case scenario, and then focus on how to avoid these
    types of situations.  Seeing how high a stock has been in the past and
    how low it is today forces us to send an order through to our broker using
    half of our account value.  We noticed the stock because it skyrocketed
    today on high volume, and the press release that came with it makes the
    company seem unstoppable.  We calm our nerves by telling ourselves
    we will sell the stock at a moments notice if it gets down to a certain
    level.  The very next day the stock moves up a little bit more early in the
    morning, and we are euphoric, and even whisper that we can now sell
    the stock should it fall back down to break even, thereby making it risk
    free from here on out.  But this is not really an issue, because we are
    certain that the stock will not even go back down to those levels.  Lunch
    time comes and volume slows to a standstill and you start to think about
    lunch yourself.  When you return to the screen, you see a lot of activity on
    the Level II screen, and feel something is brewing; perhaps this is the
    big run.  The first few trades look good, but you soon comprehend that
    the stock is tanking fast, you are concerned but convince yourself that it
    must just be a shake out before the next peak.  It has already fallen
    below your break even level and even below your point of no return.  As
    you page through different time frames on your charting software, you
    quickly realize that your penny stock has now fallen back to where it was
    before the run began, and is even right near its all time low.  Instead of
    firing your sell order, you begin to hypothesis that if it was cheap when
    you first bought it, it must be at bargain basement levels now.  You
    decide to use the rest of your account value to enter another buy order,
    and then quickly calculate how high the stock will have to go to break
    even.  Solace is found in the fact that it is less than halfway between your
    two buy points, and you continue to hold for weeks, even months as the
    stock slides ever downward.  Perhaps the stock falls below a penny, and
    maybe you even scrap up a few more dollars to add to the position.  
    Eventually, after trading between $.0001 and $.0002 for what seems like
    a lifetime, the company announces a 1 for 900 reverse stock split.  After
    you find the new symbol and see your account updated, what seemed
    like a substantial position in the company has been reduced to a mere
    couple of hundred shares, but at least it is worth close to a dollar per
    share.  Over the next few days the stock plummets back to sub-penny
    land almost as fast as the pit in your stomach develops as you come to
    the devastating conclusion that selling the stock now would not even
    yield enough to cover the commission.
    Penny Stocks Daily does not receive any compensation whatsoever from the companies we follow.  We stand by our First Amendment Privilege to provide an
    unbiased Website and Newsletter to a mass audience.  We do not, and will not provide individually tailored investment advice, nor should anything within our
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    otherwise within our Website or Newsletter, all information is considered public knowledge, and from sources which we believe to be timely and accurate.  
    Although we deliver content as quickly as possible, we cannot be responsible for the timeliness of such content, nor any losses or personal injury, monetary or
    otherwise stemming from delays in said content delivery.  We do not engage in pump and dump style activities.  Employees of Penny Stocks Daily may buy and
    sell securities featured in our Website or Newsletter, however, our policy explicitly states that no one may buy or sell in contradiction to the opinions posted by
    us, nor may we buy or sell before our subscribers have a chance to view the content. You are responsible for your own investment decisions and we strongly
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    determine what kinds of investments are right for you, and before effecting a transaction in a any securities featured on our Website or Newsletter.

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When the history of a
Micro Cap stock is
presented on a chart in
just the right time frame, it
often becomes not just
enticing, but exponentially
to good to be true.
           Additional risk management and success will come with experience and technique.  One concept
    we adhere to is not buying explosive stocks that are skyrocketing on news with what we call too much
    liquidity.  With our time frames, these types of buys would almost always lead to the position
    immediately being cut in half.  Instead, we like to buy after activity has calmed down, and there has been
    no news for a while.  Stocks that are consistently active and historically moving up in a rational way are
    the best choices.  Understanding the different capital structures of these tiny companies will go a long
    way towards avoiding that disturbing 1 for 900 reverse stock split.  Perhaps the number one thing to take
    away from our risk management theory is the overwhelming need to keep your emotions away from your
    trading desk, and your entire investing career.